Graphic Design Before Graphic Designers: The Printer as Designer and Craftsman: 1700-1914

A comprehensive retelling of the history of printing from 1700 to 1914 and a cornucopia of visual and technical extravaganceWho first coined the phrase a??graphic design,a?? a term dating from the 1920s, or first referred to themselves as a a??graphic designera?? are issues still argued to this day. What is certain is that the kinds of printed material a graphic designer could create were around long before the formulation of such a convenient, if sometimes troublesome, term. Here David Jury explores how the a??jobbinga?? printer who produced handbills, posters, catalogues, advertisements, and labels in the eighteenth, nineteenth, and early twentieth centuries was the true progenitor of graphic design, rather than the a??noble pressesa?? of the Arts and Crafts movement. Based on original research and aided by a wealth of delightful and fully captioned examples that reveal the extraordinary skill, craft, design sense, and intelligence of those who created them, the book charts the...Тип обложки: Твердый переплет