The Design of Things to Come: How Ordinary People Create Extraordinary Products

Many successful products today signify a revolution in product design. Today's innovation is driven by customer emotion, self-image, and fantasy - not just product function. This book reveals a new generation of products that feel perfect, fulfill deep unmet desires, and transform consumer lifestyles. These products have benefits that are so self-evident, they sell themselves. "The Design of Things to Come" profiles a new generation of innovators, revealing exactly how they are inspiring people and shepherding their visions to profitable reality. These design revolutionaries have a healthy respect for the huge cultural and economic forces swirling beneath them, but they are daring to surf the biggest waves...and deliver today's most powerful breakthroughs. Discover the trends driving tomorrow's most profitable innovations. Find product opportunities hidden in today's social, economic, and technology megatrends. Design for...